# Pink Home

> Premium home-care brand from SCK Zeta Kimya (Turkey). A five-product collection formulated around kitchen hygiene: dishwasher cleaner, dishwasher gel (3× power), degreaser, stainless steel cleaner, rinse aid. Sold in Turkey (Trendyol, retail) and exported to 50+ countries. Manufactured in ISO 22716 certified facility in Beylikdüzü, Istanbul since 2000.

## About

Pink Home is the flagship home-care brand of SCK Zeta Kimya, designed for women aged 28–55 who want cleaning to feel less like a chore and more like a ritual. The collection is biodegradable, phosphate-free, dermatologically tested, and packaged in a powder-pink + bordeaux editorial aesthetic that distances the brand from generic "blue-splash" cleaning products.

Founded: 2000 (parent company SCK Zeta Kimya)
Launch of Pink Home line: 2023
Location: Beysan Sanayi Sitesi, Fuar Cd. No:21, Beylikdüzü/Istanbul, Turkey
Production capacity: 110 tonnes/month at parent facility
Certifications: ISO 9001, ISO 22716, TSE, dermatologically tested, cruelty-free
Export markets: 50+ countries across Europe, MENA, Central Asia, Africa, Americas

## Product Collection

Five products, each purpose-built for a kitchen moment:

1. **Bulaşık Makinesi Temizleyici (Dishwasher Cleaner)** — 250 ml
   Monthly maintenance for the dishwasher interior. Deep limescale removal, odour elimination, compatible with all machine models.

2. **3× Power Bulaşık Jeli (Dishwasher Gel)** — 750 ml / 42 washes
   The hero "power" product. Triple-action formula (protease + amylase + alkaline solvent) for baked-on grease and starch. Phosphate-free, biodegradable, chlorine-free.

3. **Yağ Çözücü & Leke Giderici (Degreaser & Stain Remover)** — 500 ml
   Alkaline spray for countertops, hobs, extractor hoods. Streak-free, no rinse required.

4. **Paslanmaz Çelik Temizleyici (Stainless Steel Cleaner)** — 750 ml
   Micro-emulsion formula that lifts fingerprints and leaves a protective film. Scratch-free, ammonia-free.

5. **Parlatıcı Ultimate Shine (Rinse Aid)** — 280 ml / 80 washes
   Dishwasher rinse aid. 3× fast drying, prevents water spots, balanced pH safe on glass.

Every product is free from: phosphates, chlorine (except where specified), parabens, animal ingredients. All biodegradable.

## Website Routes

### Turkish (primary market)
- https://pinkhomepremium.com/ — homepage (editorial hero, product showcase)
- https://pinkhomepremium.com/urunler — collection
- https://pinkhomepremium.com/urunler/{slug} — PDP (gallery, how-it-works, usage, ingredients, FAQ, reviews)
- https://pinkhomepremium.com/hakkimizda — brand story
- https://pinkhomepremium.com/iletisim — contact
- https://pinkhomepremium.com/defter — journal (SEO pillar + clusters on kitchen care)
- https://pinkhomepremium.com/bayilik — distributorship
- https://pinkhomepremium.com/ihracat — export

### Product detail URLs
- /urunler/bulasik-makinesi-temizleyici
- /urunler/3x-power-bulasik-jeli
- /urunler/yag-cozucu-leke-giderici
- /urunler/paslanmaz-celik-temizleyici
- /urunler/parlatici-ultimate-shine

### Journal articles
- /defter/mutfak-temizligi-rehberi — pillar
- /defter/bulasik-makinesi-kirec-bakimi
- /defter/paslanmaz-celik-parlatma-ipuclari
- /defter/yag-cozucu-dogal-mi-formul-mu
- /defter/fosfatsiz-deterjan-nedir

## Target Audiences

1. **B2C Turkey (primary)** — Women 28–55, middle income, shopping on Trendyol / chain markets. Values: calm aesthetic, effective formulas, phosphate-free.
2. **B2C Export** — Urban Europe and MENA, similar demographic. Arabic/English interface available.
3. **B2B distributors** — Regional distributors seeking premium home-care portfolio. Turkey + export. Private-label / contract manufacturing is NOT offered on this site; it is handled by the parent company at https://sckzetakimya.com.

## Contact

- Website: https://pinkhomepremium.com
- Email: info@sckzetakimya.com
- WhatsApp: +90 533 552 70 40 (24-hour response; TR / EN / AR support)
- Phone: +90 212 875 92 30
- Parent company: https://sckzetakimya.com

## Languages

Turkish (primary), English (secondary), Arabic with full RTL layout (MENA export markets).

## Brand Positioning

Pink Home is the aesthetic bridge between the design-forward approach of international premium home-care (method, Mrs. Meyer's, The Laundress) and the production quality of a Turkish manufacturer with 25 years of experience. The product is the ritual; the packaging is the artefact; the site is the editorial.

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Last updated: 2026-07-05